【2021】10大熱門精選行銷分析與自動化 行銷分析線上課程推薦，值得你參考！

① 73 折 Marketing Analytics: Stand Out by Becoming an Analytics Pro!

Marketing requires a new, analytical breed of professionals. Be at the forefront of your profession.

導師: Nate @ Wisdify

課程上次更新 4/2019

評分:4.4

學生:
8648 ↑

時長:4小時 56分

售價

1,590 元

特價

430元

👉 課程資訊

透過這堂課，你將學會👇

• Learn the most important marketing metrics and how to apply them to your data
• Analyze a company’s PPC marketing campaign using key metrics
• Know how to ask the right questions from your data
• Build a marketing initiative forecast model from the ground up
• Build a dynamic dashboard to summarize your analysis

② 90 折 Marketing Analytics: Forecasting Models with Excel

Master Marketing Analytics| Forecasting and Time Series analysis | Sales Forecasting| Build Forecasting models in Excel

導師: Start-Tech Academy

課程上次更新 11/2020

評分:4.1

學生:
69022 ↑

時長:7小時 7分

售價

3,990 元

特價

390元

👉 課程資訊

透過這堂課，你將學會👇

• Become proficient in using powerful tools such as excel solver to create forecasting models
• Learn about two of the most used forecasting tools: simple linear and simple multiple regression
• Learn how to estimate the trend and seasonal aspects of sales
• Learn to generate forecasts using the Ratio to Moving Average forecasting method
• Forecast using dynamic trend and seasonal index using Winter’s method
• Learn forecasting for new product launch with little or no history about sales of a product
• Learn how to use S Curves to Forecast Sales of a New Product
• Learn how to forecast product sales even before the product comes to market using popular the Bass diffusion model
• Indepth knowledge of data collection and data preprocessing for Linear Regression problem
• Understand how to interpret the result of Linear Regression model and translate them into actionable insight

③ 90 折 Marketing Analytics and Retail Business Management

Retail analytics using MS Excel – Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling

導師: Start-Tech Academy

課程上次更新 11/2020

評分:4.2

學生:
53272 ↑

時長:11小時 6分

售價

3,990 元

特價

390元

👉 課程資訊

透過這堂課，你將學會👇

• Become proficient in using powerful tools such as excel solver to create forecasting models
• Learn how to estimate the trend and seasonal aspects of sales
• Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products
• Understand how to interpret the result of Linear Regression model and translate them into actionable insight
• Learn practical concepts of how to get revenue/profit optimized price point in case of Bundle products.
• Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
• Perform RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.
• Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
• Incorporate the impact of discount rate and retention rate to calculate customer value

④ 90 折 Customer Analytics in Python 2021

Beginner and Advanced Customer Analytics in Python: PCA, K-means Clustering, Elasticity Modeling & Deep Neural Networks

導師: 365 Careers,365 Careers Team

課程上次更新 11/2020

評分:4.5

學生:
9360 ↑

時長:5小時 10分

售價

4,290 元

特價

430元

👉 課程資訊

透過這堂課，你將學會👇

• Master beginner and advanced customer analytics
• Learn the most important type of analysis applied by mid and large companies
• Gain access to a professional team of trainers with exceptional quant skills
• Wow interviewers by acquiring a highly desired skill
• Understand the fundamental marketing modeling theory: segmentation, targeting, positioning, marketing mix, and price elasticity;
• Apply segmentation on your customers, starting from raw data and reaching final customer segments;
• Perform K-means clustering with a customer analytics focus;
• Apply Principal Components Analysis (PCA) on your data to preprocess your features;

⑤ 90 折 Web Analytics & Digital Marketing Analytics – Zero to Hero

Web Analytics course before Google Analytics – Guide & process blueprint for Web Analytics & Digital Marketing Analytics

導師: Anil Batra

課程上次更新 5/2020

評分:4.0

學生:
2044 ↑

時長:43分

售價

3,990 元

特價

390元

👉 課程資訊

透過這堂課，你將學會👇

• Understand the fundamentals and process for web analytics to make their digital marketing better
• Understand what Google Analytics or other analytics tools provide without being tied to a tool.
• Demystify the common definitions in Web Analytics
• Understand the difference between Web Analytics and Digital Analytics
• Learn how to go full circle with Digital and Web Analytics
• Become confident in using Digital and Web Analytics skills on your resume

⑥ 46 折 Data Driven Marketing A-Z: Improve Your Campaign Performance

Guide to creating a Data Driven Marketing Campaign and using Campaign Analytics to drive stronger campaign preformance

導師: David Tanaskovic,Kirill Eremenko,SuperDataScience Team

課程上次更新 6/2020

評分:4.2

學生:
2535 ↑

時長:3小時 25分

售價

790 元

特價

430元

👉 課程資訊

透過這堂課，你將學會👇

• Understand Data Driven Marketing
• Calculate Cost Per Lead (CPL)
• Calculate Lead To Close Ration
• Launch a Campaign
• Work out the ROI
• Analyse and critically asses a marketing campaign

⑦ 88 折 Market Analytics: Become a Data-Driven Marketing Expert

Learn to calculate market segments, use pricing techniques, and forecast sales with Excel for better marketing strategy.

導師: Scandinavian Institute of Business Analytics

課程上次更新 4/2020

評分:4.0

學生:
3271 ↑

時長:2小時 10分

售價

3,690 元

特價

430元

👉 課程資訊

透過這堂課，你將學會👇

• Conduct market segmentation with 4 different techniques and find market segments for their product
• Create surveys and use survey responses in market analysis
• Set prices for products in the most profitable way using 11 pricing techniques
• Make financial analysis with NPV and IRR models
• Forecast sales predicting trends and seasonality effects
• Use Microsoft Excel at professional level
• Use IBM SPSS for automated market segmentation

⑧ 91 折 Marketing Analytics: The Full Marketing Research Masterclass

#1 Course on Marketing Analytics: Become a marketing analytics & strategy expert

導師: Business Hero

課程上次更新 11/2017

評分:4.1

學生:
3221 ↑

時長:3小時 20分

售價

4,790 元

特價

430元

👉 課程資訊

透過這堂課，你將學會👇

• Know how to successfully prepare, conduct and analyze qualitative and quantitative research
• Unterstand emotion-based selling through the means-end theory & a concept called “laddering”
• Set up their own data-driven emotion-based marketing strategies and funnels
• Use Google tools like Google Trends, Google Shopping Insights & Consumer Barometer to do data-driven market research
• Master the skill of reverse-engineering marketing behavior by institutions, brand and solopreneurs
• Know how to analyze your competitor’s/anyone’s marketing strategies

⑨ 91 折 Advanced Google Analytics course + 77 practical questions

Google Analytics course covering slightly advanced topics such as assisted conversions, attribution or custom reports.

導師: Pavel Brecik

課程上次更新 1/2021

評分:4.3

學生:
3355 ↑

時長:3小時 47分

售價

5,390 元

特價

490元

👉 課程資訊

透過這堂課，你將學會👇

• A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics
• How attribution works in general and that it’s not only about traffic sources
• What are scopes and why their knowledge is fundamental
• How events work and which ones makes sense to use
• Many custom things like reports, dimensions, metrics, channel grouping and alerts
• How regular expressions can save time and how to easily automate reports outside GA
• Sessions and clicks are completely different metrics

⑩ 90 折 [2021] Marketing Analytics A-Z with R & Excel (Version 7.3)

Learn end to end of marketing analytics, handle huge data & develop goal-oriented strategies + FREE Advance Excel Course

導師: William McGuffey Academy

課程上次更新 12/2020

評分:4.3

學生:
31633 ↑

時長:9小時 34分

售價

3,990 元

特價

390元

👉 課程資訊

透過這堂課，你將學會👇

• LEARN the concept of Marketing Analytics in depth
• UNDERSTAND the usage of R in Marketing Analytics
• BE able to download and update R and get proficient in working with it
• MASTER the concept of handling large amounts of data without difficulty that includes entering, reading and export and import of the data
• ACQUIRE the knowledge to handle different data types and structures
• LEARN to carry out marketing analysis
• Understand the concept of descriptive statistics that includes mean, median, mode etc.
• ACQUIRE the skill to develop goal-oriented strategies for your business

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