【2021】10大熱門精選行銷分析與自動化 行銷分析線上課程推薦，值得你參考！

① 69 折 Marketing Analytics: Stand Out by Becoming an Analytics Pro!

Marketing requires a new, analytical breed of professionals. Be at the forefront of your profession.

導師: Nate @ Wisdify

課程上次更新 4/2019

評分:4.4

學生:
9675 ↑

時長:4小時 56分

售價

1,590 元

特價

490元

👉 課程資訊

透過這堂課，你將學會👇

• Learn the most important marketing metrics and how to apply them to your data
• Analyze a company’s PPC marketing campaign using key metrics
• Know how to ask the right questions from your data
• Build a marketing initiative forecast model from the ground up
• Build a dynamic dashboard to summarize your analysis

② 53 折 Marketing Analytics: Forecasting Models with Excel

Master Marketing Analytics| Forecasting and Time Series analysis | Sales Forecasting| Build Forecasting models in Excel

導師: Start-Tech Academy

課程上次更新 2/2021

評分:4.1

學生:
69195 ↑

時長:7小時 12分

售價

990 元

特價

470元

👉 課程資訊

透過這堂課，你將學會👇

• Become proficient in using powerful tools such as excel solver to create forecasting models
• Learn about two of the most used forecasting tools: simple linear and simple multiple regression
• Learn how to estimate the trend and seasonal aspects of sales
• Learn to generate forecasts using the Ratio to Moving Average forecasting method
• Forecast using dynamic trend and seasonal index using Winter’s method
• Learn forecasting for new product launch with little or no history about sales of a product
• Learn how to use S Curves to Forecast Sales of a New Product
• Learn how to forecast product sales even before the product comes to market using popular the Bass diffusion model
• Indepth knowledge of data collection and data preprocessing for Linear Regression problem
• Understand how to interpret the result of Linear Regression model and translate them into actionable insight

③ 85 折 Customer Analytics in Python 2021

Beginner and Advanced Customer Analytics in Python: PCA, K-means Clustering, Elasticity Modeling & Deep Neural Networks

導師: 365 Careers,365 Careers Team

課程上次更新 11/2020

評分:4.6

學生:
10027 ↑

時長:5小時 10分

售價

3,190 元

特價

490元

👉 課程資訊

透過這堂課，你將學會👇

• Master beginner and advanced customer analytics
• Learn the most important type of analysis applied by mid and large companies
• Gain access to a professional team of trainers with exceptional quant skills
• Wow interviewers by acquiring a highly desired skill
• Understand the fundamental marketing modeling theory: segmentation, targeting, positioning, marketing mix, and price elasticity;
• Apply segmentation on your customers, starting from raw data and reaching final customer segments;
• Perform K-means clustering with a customer analytics focus;
• Apply Principal Components Analysis (PCA) on your data to preprocess your features;

④ 53 折 Marketing Analytics and Retail Business Management

Retail analytics using MS Excel – Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling

導師: Start-Tech Academy

課程上次更新 2/2021

評分:4.2

學生:
53440 ↑

時長:11小時 11分

售價

990 元

特價

470元

👉 課程資訊

透過這堂課，你將學會👇

• Become proficient in using powerful tools such as excel solver to create forecasting models
• Learn how to estimate the trend and seasonal aspects of sales
• Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products
• Understand how to interpret the result of Linear Regression model and translate them into actionable insight
• Learn practical concepts of how to get revenue/profit optimized price point in case of Bundle products.
• Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
• Perform RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.
• Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
• Incorporate the impact of discount rate and retention rate to calculate customer value

⑤ 20 折 Marketing Analytics: Customer Value and Promotion Strategy

Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability

導師: Start-Tech Academy

課程上次更新 2/2021

評分:4.5

學生:
45693 ↑

時長:1小時 26分

售價

590 元

特價

470元

👉 課程資訊

透過這堂課，你將學會👇

• Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
• Incorporate the impact of discount rate and retention rate to calculate customer value
• Run Monte-Carlo Simulation to model uncertainity in Market

⑥ 41 折 Data Driven Marketing A-Z: Improve Your Campaign Performance

Guide to creating a Data Driven Marketing Campaign and using Campaign Analytics to drive stronger campaign preformance

導師: David Tanaskovic,Ligency Team

課程上次更新 2/2021

評分:4.4

學生:
2573 ↑

時長:3小時 24分

售價

790 元

特價

470元

👉 課程資訊

透過這堂課，你將學會👇

• Understand Data Driven Marketing
• Calculate Cost Per Lead (CPL)
• Calculate Lead To Close Ration
• Launch a Campaign
• Work out the ROI
• Analyse and critically asses a marketing campaign

⑦ 85 折 Advanced Google Analytics course + 77 practical questions

Google Analytics course covering slightly advanced topics such as assisted conversions, attribution or custom reports.

導師: Pavel Brecik

課程上次更新 4/2021

評分:4.2

學生:
3572 ↑

時長:3小時 47分

售價

3,690 元

特價

570元

👉 課程資訊

透過這堂課，你將學會👇

• A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics
• How attribution works in general and that it’s not only about traffic sources
• What are scopes and why their knowledge is fundamental
• How events work and which ones makes sense to use
• Many custom things like reports, dimensions, metrics, channel grouping and alerts
• How regular expressions can save time and how to easily automate reports outside GA
• Sessions and clicks are completely different metrics

⑧ 84 折 Google Analytics for Marketing – Boost Sales & Lower Costs

Learn to analyze key metrics in Google Analytics to boost sales and lower costs. Become savvy in visualizing data.

導師: Joe Parys,Nikolai Warner,Joe Parys Support

課程上次更新 8/2016

評分:4.0

學生:
20647 ↑

時長:2小時 15分

售價

2,990 元

特價

470元

👉 課程資訊

透過這堂課，你將學會👇

• Learn Google Analytics
• Learn How To Boost Sales With Google Analytics
• Learn How To Decrease Your Spending On Google Analytics
• Learn And Use Advanced Tracking Techniques
• Stop Making Common Mistakes Most Google Analytics Users Make
• Learn From Different Case Studies and Not Make The Same Mistakes

⑨ 84 折 SQL for Beginners with Microsoft SQL Server Database

Step by Step guide for learning SQL. Go from Zero to Hero and learn SQL with Microsoft SQL Server Database.

導師: Anil Batra

課程上次更新 11/2019

評分:4.7

學生:
444 ↑

時長:2小時 18分

售價

2,990 元

特價

470元

👉 課程資訊

透過這堂課，你將學會👇

• Database fundamentals
• Database Structure
• How to restore a backup database
• Write SQL queries with confidence
• Select the data from tables
• Join multiple tables
• Insert records into the database
• Delete records
• Create outer joins
• Manipulate selected data with SQL functions
• Import and Export data from SQL Server

⑩ 70 折 Global Marketing Research and Analytics

Understand and conduct market research on a global scale

導師: Dr. Hector Gonzalez-Jimenez

課程上次更新 11/2015

評分:4.8

學生:
530 ↑

時長:4小時 0分

售價

1,590 元

特價

470元

👉 課程資訊

透過這堂課，你將學會👇

• Develop a critical awareness of the importance of information and research in marketing decisions in light of a complex global environment.
• Develop a systematic understanding of marketing research approaches and techniques.
• Develop a critical appreciation of the additional challenges arising when marketing research is conducted across borders, its causes, and potential solutions.
• Develop a critical appreciation of most recent developments in marketing metrics and analytics (incl. “big data”).

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主要是想把我學到的專業技術融合網頁的方式，透過網頁爬蟲的方式

取得再生活上人們購買商品時，都會想找尋優惠的活動

因此幫大家整理了這一篇文章

但由於優惠方案以及廠商活動都滿多的，因此開啟文章會需要等待幾秒鐘

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如果你有任何疑慮，可以查看下面的Q&A也許會有你想要知道的答案👇👇👇

商品優惠資訊通知 Q & A

就讓我來為你解答吧！如果有你沒有要的答案，歡迎留言給我，我在新增Q&A

Q1:加入需要錢嗎？

不用的！別擔心，完全免費！

Q2:何時會通知優惠活動訊息？

當天廠商優惠活動是最後一天時，我會再當天晚上10點左右通知

當天商品優惠活動是第一天，我會再當天早上9點左右通知

每天商品優惠碼資訊，我會再當天晚上8點左右通知

時間有需要更改可以留言跟我說一聲

PS:如果是過12點馬上通知可能沒辦法唷！因為需要同步商品活動資訊

Q3:發佈的格式會長怎樣？

給於當天優惠活動最後一天廠商的名稱以及優惠活動的數量有多少，最後附上文章連結，文章會再每天凌晨12點半會自動更新，因此不用擔心資訊會錯誤。

如果當天有商品優惠活動開跑也是一樣的格式喔！

Q4:為何點擊文章需要等待幾秒，才能看到頁面呢？

因為優惠活動多導致多個圖片載入時，需要一段時間等待，請見諒。

Q5:文章優惠活動內容太多，不知道怎麼找?

可以透過文章最上方的目錄連結快速找尋到你要的商品活動資訊，當然可以直接點擊目錄最後一個比較表進行查看所有的優惠活動。

Q6:為何活動優惠資訊與圖片不符合？

如果有遇到這個問題，需要詢問活動訊息的官方網站，因為我是去取得他們活動資訊內容分享給各位

以上如果還有任何問題，可以留言給我喔！

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多種商品優惠資訊

點擊上方網址需要等待幾秒鐘時間，因為優惠活動比較多，請見諒。

以上的推薦排名順序僅供參考，主要還是個人的決定為主唷！

文章內資料有錯誤，麻煩透過聯繫我們，我們會盡快修正資料，謝謝大家。

注意：商品詳細資訊、價格還是以官方網站為主，本文章無法立即更新資訊，人手不足因素。

希望大家可以透過表格的方式，選擇到自己喜歡的商品。